Company:National Choice Bakery
Current Opportunities (4)
Location(s):130 Hardman Ave S
South Saint Paul, MN
Industry:Manufacturing / R&D (non-computer)
National Choice Bakery in Saint Paul, MN and LEV Bakery in Pageland South Carolina are premier Bagel Bakeries in the United States. In 1990 owners, Shimon Harosh and Michel Rouache, had a vision - Bagels would grow in popularity and those who concentrated on quality and service would thrive and become the leaders in the industry. Today, the Bakeries are premier suppliers of bagels in the United States. We specialize in building the business of our partners, instead of building our own label. We work with major branded and store brand companies throughout the United States. Chances are you have eaten a bagel that was made one of the two bakeries without even knowing we made it. Our traditional manufacturing methods insures that product we manufacture is among the best in the industry.
History: In 1990 Michel Rouache and Shimon Harosh started Twin City Bagel, Inc. in St. Paul, Minnesota. Their vision was to create the premier bagel manufacturing facility in the United States and service the local wholesale and retail operators in the Twin City area of Minneapolis and St. Paul, Minnesota. As news of their emphasis on quality and service in making a traditional water boiled / hearth baked bagel grew, many nationally Branded and Store Brand companies began using Twin City Bagel to manufacture bagels. Shimon and Michel focused on being a partner with their customers, rather than just a supplier. The emphasis therefore changed to creating excitement, quality and focus on building the business. In 2003, as a result of the National Scope of their business, the company filed a d/b/a as National Choice Bakery to better reflect the truly National scope of their business. In 2008, the expansion in supporting the South and East United States opened in Pageland South Carolina. Both Michel and Shimon are still active daily, insuring that quality and consistency is foremost in the operation.