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Establishing Your Brand In a Cover Letter by Debra Wheatman - Oct, 2010 Establishing your brand in a cover letter can be a tricky thing. You want to be creative, yet professional. So if the prose is stifled, the reader can actually feel how the writer struggled with every word, every sentence, and every thought. Here are a few tips to help get the creative juices flowing and extend a brand that conveys confidence and your capabilities: 1. Don’t over do it. You don’t have to fill the document wi... |
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Key Strategies for Job Fair Success by Norine Dagliano - Oct, 2010 Recently I attended a local job fair and spoke to several of the employers to solicit their response to the following question: "If you were to offer one tip for job seekers attending a job fair, what would it be?" The two answers given most frequently: "Dress professionally" and "communicate what you want and what you have to offer." Since so many employers mentioned these two things, along with other valuable tips, it occ... |
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Why finding a recruiter won't automatically end your job search by Laura Smith-Proulx - Sep, 2010 I was recently asked by a prospective client if I "knew" any recruiters. Well, I do maintain strong relationships with recruiters in various fields, but there seemed to be a disconnect in the question. You see, finding a recruiter is only part of the effort you'll need to undertake in order to be successful. Recruiters find candidates, not jobs. Let me repeat that again - a recruiter will NOT set out to find you a job. T... |
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How to Get Inside the Mind of an Employer by Kevin Donlin - Sep, 2010 There's an old marketing maxim I live by when advising job seekers. It dates back to the 1930s and comes from Robert Collier, one of the best writers of sales letters who ever lived. It goes like this: To create successful advertising, the writer must enter the conversation already going on in mind of the reader. Because everybody is thinking about something. If you can tap into a person’s thoughts with your mess... |
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Tips for Writing a Persuasive Cover Letter by Nimish Thakkar - Sep, 2010 Much has been said about creating a perfect resume, but job seekers pay very little attention to the document that precedes it: the cover letter. A well-crafted cover letter can not only deliver a solid first impression, it can actually influence the hiring manager even before the resume is reviewed. In my professional practice, I often come across cover letters that resemble cookie-cutter templates. Generic letters can be... |
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Five Tips for Writing a Compelling Résumé by Nimish Thakkar - Sep, 2010 Résumés have come a long way since they were just typed pages that chronologically listed employment histories, job duties, and educational qualifications. Hiring managers are inundated with hundreds of résumés that still follow “old school”. In a competitive economy, however, a résumé needs to work much harder. Every inch of résumé space must be used to effectively communicate your value proposition and differentiation str... |
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Does your résumé feature an endorsement? by Nimish Thakkar - Aug, 2010 Celebrity and customer endorsements -- those attention-grabbing testimonies and user accounts on popular commercials -- have also been used to make candidate résumés meatier, minus the celebrities of course. Career coaches and professional résumé writers often showcase snippets of employer, client, vendor, or peer comments to give client résumés extra punch, and hiring managers something memorable. “Testimonials are powe... |
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Top Five Resume Myths Exposed by Nimish Thakkar - Aug, 2010 From screening job applications to conducting interviews, hiring practices have undergone a dramatic transformation over the past decade. Despite all the changes, common resume myths continue to plague job search practices at all levels. The article attempts to debunk some of these myths. Myth 1: It's all about the number of pages The one-page rule is probably the most common myth about a resume. Candidates, even senior ... |
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Establishing your brand in your cover letter by Debra Wheatman - Aug, 2010 Establishing your brand in a cover letter can be a tricky thing. You want to be creative, yet professional. So if the prose is stifled, the reader can actually feel how the writer struggled with every word, every sentence, and every thought. Here are a few tips to help get the creative juices flowing and extend a brand that conveys confidence and your capabilities: Don’t over do it. You don’t have to fill the document wi... |
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3 New Job Search Ideas for 50 Cents by Kevin Donlin - Aug, 2010 I’ve written before that you can learn more about finding a job by emulating marketing experts than by reading every employment book in the library. And I still believe that’s true. To illustrate, here’s a tactic from Bob Bly, publisher of The Direct Response Letter (www.bly.com) and author of more than 70 books on advertising, copywriting, and other topics. Bly suggests the following for publishers of email newslette... |
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